Sector: INDUSTRY
Segment: Hyper and Supermarkets
Challenge: Natura is a cosmetics giant that has a close relationship with its consultants.
PaP was hired to prospect and attract strategic partnerships to grant discounts to Natura Consultants in the segments of Entertainment, Health and Well-Being, Connectivity and Education and Culture.
"We are very happy to have a competent partner, who shares our values, and who always works so hard to bring satisfaction to our Consultants and Advisors in this project."
Marcel Szajubok
Natura Relationship Marketing Manager
Results:
We drew up the approach scripts and presentation materials for the campaign.
We created the technology structure and trained a prospecting team exclusively for the project.
Prospectamos as 800 melhores empresas brasileiras, dentro dos segmentos alvo da campanha, usando nossa metodologia de “Account Based Marketing (ABM)”.
Attraction of 80 local and dotcom partners with full fulfillment of partnership until contract signature, resulting in high user satisfaction.