Sector: MEDIA
Segment: Radio Environment
Challenge: The challenge with RadioSparx was to reach a market that had not been reached yet, as well as to promote Radio Ambiente and the sensorial marketing (olfactory, visual and auditive). It was also of interest to present the differential of ECAD free of charge, which would facilitate future partnerships for music collections free of copyright fees.
PaP was hired to prospect clients and generate qualified leads, with the objective of strengthening and publicising the brand.
Six months after we started the outsourcing of prospecting with PaP, we have come in an evolutionary process with concrete results. The advantages of outsourcing prospecting to an experienced company like PaP is that we have metrics and reports sent periodically so that we can analyse the data and seek even more assertiveness in sales and in scheduling meetings.
Eduardo Di Napoli - CEO of RadioSparx Brazil
Results:
We draw up the ideal client profile and generate prospect lists with high adherence to the services offered.
We drafted the phone and email approach scripts as well as the entire warm-up ruler for cold and warm leads.
We approached 1229 companies mapping the framework of decision-makers and influencers and presented the company and its differentials.
We have scheduled 92 meetings in the 11-month period.