In this presentation we will see:

• The three most important vectors that positively impact your conversion
• How to swing the pendulum of your performance between generating leads and converting them
  
• The relevance pyramid and how it mirrors your market positioning
• What are the lead qualification criteria and your score
• Why handling your CRM very little will help you close deals
• The 5 mistakes that stop your conversion from increasing
• How some tools can help you with lead warming
• How to reduce the impact of the price war on your conversion
• How to stay mobile and agile in your interaction with the best segment of your market