Questions you may have regarding customer acquisition

Clear and straightforward Portuguese on questions you may have on attracting corporate clients.

Can I use WhatsApp to contact prospects?

No. Unless they (prospects) initiate the conversation through this channel.

It's difficult to contact companies, isn't it?

Yes. It is. Few get through the discomfort zone of calling, e-mailing, calling again, waiting to be transferred to another extension, e-mailing, waiting...

Isn't there an easier way to get clients, other than through prospecting?

To get good clients (who have large invoices, pay on time and are not too much trouble, on the contrary), for the time being it is a matter of going one-to-one, breaking down barriers, that is, prospecting.

What about getting customers with a small business profile?

Prospecting too. But then you think about some lead generation campaigns through Facebook Ads and Google Adwords.

Is it easy to learn how to run lead generation campaigns?

No. But if you, like anything else, want to learn, you can.

What is a lead?

A person who has shown interest in learning more about what you want to sell.

Why don't most companies prospect with good results?

For three reasons:

1. There are no processes.
2. Leaders think they are above the prospecting function and relegate the function to salespeople without equipping them to execute the function and therefore with minimal chances of success.
There is no entry product strategy.

Why is prospecting, for those who do it, abandoned?

Because the same people who prospect are those who have to enable the conversion and then the after-sales service. Very few companies in Brazil today have separate structures. This is our reality, a short blanket.

What is the best CRM to help prospecting?

A4 paper and Bic pen, at the beginning. Then you put together a spreadsheet and then you sophisticate to dedicated software.

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At this very moment that you are reading this text there are companies wanting to hire your services and buy your products. 

Stavros Frangoulidis
Stavros Frangoulidis
CEO of PaP Solutions ⚡ Let's connect on Linkedin too

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