Interacting with your audience

My world has always been self-contained.

I loved to stay home alone when I was little. When my parents went out and my sisters went out I had the whole house to myself, especially the TV (which was unique and disputed).

Then, I had my school groups, football groups, friends from the square, button football friends, and I also loved to be with them, but over the years they became fewer and fewer, perhaps because the games ended and also because I dedicated more time to my studies and work.

I have collected myself and interacted with smaller and smaller group of people, restricted to very close family members, work colleagues, clients and leads.

My part of studying, reading, courses, immersions and the work part practically took up 100% of my working day.

I didn't nurture friendships, I didn't nurture the network, I didn't foster relationships. It was something conscious and ok. I didn't miss it, but I knew something was lost there.

In 2014, I decided to make some changes to my day to day routine. One of them was to increase interaction with strangers and provide value at every opportunity. I opened the floodgates, created inbound channels and mixed the face-to-face and virtual, with filters, to have a new range of like-minded people in my first radius.

It was a milestone and this change has brought enormous benefits. I have learned and am learning things that are not in any course, in any textbook.

I currently interact with students, entrepreneurs, colleagues, friends, teachers, mentors, prospects, leads and clients. And this has given me a shower of insights, new mental models and a life enrichment, which I never imagined I would have.

Interacting with your audience is the greatest source of knowledge you can have.

All inputs for me, are raw material, for processing, reflection and learning.

I guarantee you, that by implementing an operating system (real and virtual) that allows you to interact with 100 people per week within your market, you and your company will not be the same.

The best positioning is delivery. It's about creating value from the first interaction. Results in Advance. Results in Advance. How can I provide value to my audiences in the most anticipatory way possible? How can I interact in a way that I deliver and receive insights? What questions will I ask? What are my explicit promises? What about the implicit ones? What is the subliminal message that stays in me after an interlocution? And what remains in you, the interlocutor?

To simplify things, the rule of thumb today is this: Add value to people's lives.

The market will pay you back with interest, correction and bonuses. This is certain.

Now, have filters and rules. Not everyone is in the moment to receive that value and not everyone will see that value. Filters will allow only the right people, with a propensity to switch, into your range.

And as for rules, I would only have one to pass on to you: summarily expel people who somehow got in but have a behaviour of empty criticism and subtraction.

At this very moment that you read this text, statistically, there are a few thousand human beings that could add to your life and vice versa. Will you be dealing and debating with haters? No, of course not. Under no circumstances, in your open interaction with your public, will you spend your synapses responding to critics. Expel them and dedicate yourself to those who are in the mood for a healthy exchange.

Anyway, open the floodgates and invite. Create a passport and give a visa to whoever you want. Got in? Add value non-stop. The citizen screwed up, get a visa and deport him.

Result: Your community. It can have 50 people or 5000 people. What matters is the quality of its citizens.

Stavros Frangoulidis
Stavros Frangoulidis
CEO of PaP Solutions ⚡ Let's connect on Linkedin too

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