In our search for tangible results, we are faced with anxiety, insecurity, and fear.
These feelings accumulated and in volume, can paralyze any human being.
Lack of movement in the business, absence of positive responses, numbers below what is needed, and obligations piling up. This is the picture that all entrepreneurs, big or small, face most of the time.
So living drenched in these negative and limiting feelings is common.
And when an achievement comes, be it in the form of new customers, or an above-average turnover, a very good month, a relieving renewal, a large order, in short, when a victory comes, it is normal and healthy to celebrate a little.
There is a sense of relief that things are okay, that viability is plausible, and that from now on business will take a new direction.
This seesaw is what afflicts our tribe, more than in other professions. Instability is the rule in our midst.
Ok.
Now let's build the two-step jump into the mechanism.
It is the very great and breaking effort of using victory as a floor for the new levels that will be the minimum condition from now on.
Instead of celebrating and relaxing, which is what naturally happens, we will celebrate and grit our teeth to make an effort to grow even more from this achievement. To grow more and reach two levels higher.
If you make an average of 80, and in a given month you made 100, now your new minimum should be 120. The 100 earned must become the minimum bearable floor.
It is not easy, I know. But this pressure is the best, because it happens in a moment of victory and confidence.
I know that a part of you and your team will cry, "What do you mean? We just reached a fantastic number and you ask for even more? Is this never going to stop?"
Correct. It will never stop.
You either grow or perish.
The discomfort of growth is infinitely less than the discomfort of falling.
And in business this is binary. If you hear someone telling you "Now we are going to stabilize" understand that in reality what will happen is "Now we will start to fall".
To stabilize means to relax. Relaxed, someone from the market, with a knife in their teeth, will take your conquests. It goes like this.
Therefore, relaxation is our greatest enemy. And if it comes automatically (as it most often does) after our achievements, then we will go up one step and down another.
So once we climb one, let's celebrate, but it is our obligation to aim for the next two steps.
Additional effort is called for here. But it is a good time for it. Anxiety, insecurity, and fear will be replaced by courage, determination, and faith.
And so we will reach new heights. On a continuous motorcycle until our energy allows it.
This energy is given to us to use on our journey. It is limited, finite and divine.
Let's grow up, therefore.
How to convince yourself of all this?
Think of it this way:
What has brought me here is the sum of capabilities that has flowered into a result, despite fear and insecurity.
Now, with determination and faith I will seek more because I know that there is an abundant world waiting for me only limited by my beliefs.
I know I can do more and I will do it. The proof of that is where I am.
And always be thankful.
