In finance, return on investment (ROI), also called rate of return (ROR), profit rate or simply return, is the ratio of the amount of money made (or lost) as a result of an investment to the amount of money invested.
Knowing how to calculate the ROI for your prospecting campaign is fundamental for rational decision-making.
Corporate prospecting is one of the most effective ways to win new corporate clients when compared to other forms of dissemination (advertising, fairs, etc).
There are some cases in which investment in corporate prospecting generates great returns, others not so much.
That is why we have made available a spreadsheet that will help you make a better investment decision. With this tool you will be able to:
- Compare up to 5 product strategies
- Knowing what is the strategy for a better return
- Define risk vs return scenarios
- Check the projected cash flow up to 2 years
- Estimating investments and sales cycles
To obtain the spreadsheet go to: https://www.papsolutions.com.br/roi-na-prospeccao-no-b2b/
