Engineering Company
Sector: CIVIL CONSTRUCTION
Segment: Consulting Engineering
Challenge: The company offers engineering consulting services, civil engineering, and technical manpower outsourcing for public and private projects throughout Brazil.
It hired PaP to prospect large companies, with a monthly coverage of 100 companies.
As a marketing strategy, the company requested confidentiality of information regarding its identity
Results:
We elaborate the ideal client profile and generate the prospect lists with high adherence to the engineering services offered.
We write scripts for telephone and e-mail approaches to the decision audience, with emphasis on the company's differentials.
In a period of 8 months, 800 large companies were contacted, and 195 of them showed interest in learning about the services.
In the period 18 meetings were scheduled with companies interested in receiving a proposal, and many more asked for a future contact to deal with business.