Sector: SERVICES
Segment: Consulting
Challenge: ABC3 - Brazilian Association of Certified Advisory Councilors, is a governance boutique, formed by experienced and prominent professionals from the corporate world, with the mission of taking Corporate Governance to companies in Brazil.
ABC3 sought in PaP the specific knowledge in prospecting for clients, based on its very well defined processes and several success cases, aiming to hire a structured and organized process to prospect in B2B.
"In the search for an organized structure for corporate prospecting, ABC3 found in PaP a very well organized process for the selection of segments and companies, preparation of qualified material for the search of projects and a very engaged team in all stages with stimulating initial results that bring us great expectations in the continuity and success of this enterprise".
Gerson Vargas and Jorge Mitidieri
Associate Advisors
Results:
We draw up the ideal client profile and generate lists of prospects with high adherence to the consulting services offered.
We drafted the telephone and email approach scripts for the decision-making public, with an emphasis on instructional and educational content.
In a period of 7 months, we generated 16 meetings with large companies, which originated 12 proposals for Governance projects, all with good annual revenues.
We carried out experimentation with various audiences and segments which resulted in a significant increase in the generation of more qualified leads.