Sector: MEDIA
Segment: Print and online media
Challenge: Editora Globo has been in the market since 1952, and is currently one of the leaders in the segment, with more than 16 magazines in its portfolio, 3.4 million copies per month and 9.2 million readers.
PaP was hired to prospect corporate clients that use Editora Globo titles as a promotional tool for their internal and external audiences.
"PaP believed in corporate projects and showed enormous interest in contributing to it becoming a great area, generating a huge result. Your help is of great value to Editora Globo and I am secure in counting on competent and experienced professionals like you."
Marcus Fedulo
Subscriptions Director Editora Globo
Results:
We draw up the strategic planning and segmentation of the corporate market according to the Publisher's corporate client profile.
We produce all sales material: website, brochure, approach scripts, presentation, tables and result simulations.
Prospecting with 2,100 companies within the target with contract closures that resulted in a 25% increase in the circulation of Época magazine .
The project culminated in the formation of several major partnerships, one of which was with the Santander bank for a credit card activation project.