Sector: MEDIA
Segment: Hyper and Supermarkets
Challenge: Walmart Group Brazil is one of the biggest multinational companies in Brazil, currently operating under the name BIG, they needed to increase the number of partner companies and implement internal merchandising projects.
PaP was hired to prospect and attract clients interested in doing indoor media offline in the 400 shops of Grupo Walmart Brasil, of the Walmart, Bompreço, BIG, Nacional and Mercadorama brands.
"When we started our project, we didn't think we would be so successful.
In addition to closing several deals, in the day-to-day operation, PaP has shown how prepared it is to serve with quality and efficiency."
Luiz Zacharias
Vice President of Operations Walmart Brazil
Results:
We carry out the structuring and strategic planning for the fundraising project.
We implemented the 8 Millennium Goals Awareness project with extensive media inventory in the 400 shops.
Prospectamos as 300 maiores empresas do Brasil, usando nossa metodologia de “Account Based Marketing (ABM)”, para venda de patrocínios do projeto de conscientização.
The result was the closing of partnerships with Gillette, Bünge, Henkel and Editora Globo and merchandising contracts with Unilever, P&G, Pepsico and Inpar.